December 26th, is Boxing Day and is a holiday celebrated in Britain, Australia, New Zealand, Canada, and other Commonwealth countries. Boxing Day originated in England in the middle of the nineteenth century under Queen Victoria. For years in which the holiday falls on a weekend, the celebration is moved to make sure workers still get a day off (except in Canada, where it remains Dec. 26) In the UK it’s classed as a Bank Holiday. Boxing Day is so called because it was the custom on that day for tradesmen to collect their Christmas boxes or gifts in return for good and reliable service throughout the year.
During Boxing Day while government buildings and small businesses are closed, the malls are filled with people either exchanging gifts or buying reduced priced Christmas gifts, cards, and decorations. Many children like to go and spend their gift vouchers that they received on Christmas Day. In Britain opening times are 10-4 PM but some retailers open really early, typically 5AM and offer huge discounts and sale items to attract people in-store. It’s quite common to see long queues forming early in the morning or overnight as shoppers are eager to grab the bargains on offer.
Many stores had to implement crowd control by limiting entrances and the number of shoppers in-store at a particular time. Some are now issuing tickets that guarantee them the hot product they have queued up to buy. Due to the popularity of the boxing day sales many stores are now running Boxing Weeks where bargains can be held on days before and the days after Boxing day. With many people now owning personal connected devices it’s far easier to sneak away from the festivities and family on Christmas Day and Boxing Day to do a bit of online shopping via their mobiles or tablets. It’s believed that 32% of people will be logging on Christmas Day, motivated by the fear of missing out on a bargain.
Britain’s retail sector celebrated a record-breaking year as official figures revealed an all-time high for sales in 2015 with sales for the year reaching £400bn – a £100bn increase since 2010. In 2015 shoppers spent £3.74 billion in the Boxing Day Sales up 6% on 2014 with online retailers having their biggest and busiest day with sales of £856 million up 22.5% on last year’s £699m.
Online shoppers spent an amazing £519,000 every minute which meant that high street shops were quieter than the year before. An estimated 22 million people visited the high streets and websites looking for deals with many retailers starting their discounts online on Christmas Eve. Pre-Christmas sales were up by 2.6% compared with last year. Britain’s retail successes have been credited in part to national promotional days like Black Friday and Panic Saturday. One survey discovered that 18% of shoppers were bored and were shopping as something exciting to do where as, 15% were looking to buy replacements for Christmas gifts they received that they did not like.
In 2016 there was a campaign underway in the UK to ban the opening of shops on Boxing Day to give shop workers a much needed day off. The petition created by Baker Ian Lap Worth is aimed at putting an end to the commercialization of Christmas. The petition currently has 200,000 signatures and will be delivered to Theresa May Prime Minister. It is not expected to succeed as the government has previously stated that they will not tell any retailers what to do it’s for them to decide commercially if they wish to open or not. A recent survey of shoppers revealed that 84% thought that shops should be closed so shop staff can spend 2 days away from work with their family and loved ones.
According to a report from RadiumOne, 25% of UK internet users polled in July 2016 said they planned to shop digitally on Boxing Day. This is smaller than the proportions who planned to shop digitally on Cyber Monday, in the days immediately after Boxing Day or during the January sales, but still represents a bigger proportion than the 18% who planned to shop in-store on December 26.
In order to eliminate the decreased number of walk-ins and sales during major shopping holidays like Boxing Day, Black Friday and so on, there is a need to provide a better customer experience by understanding their behavior closely, we at “TetherBox Technologies” introduced an efficient video analytics solution named as “Intello Vision”.
The advent of Intello Vision- the ability to analyze the footage recorded by in-store security cameras to produce useful data and customer insights – means that retail surveillance is now more than just a tool for loss prevention. Marketing, customer service and IT roles can all benefit from the information gleaned, but only if the technology is used effectively. Essentially, Intello Vision is video analytics software that automatically analyses moving images to detect and determine whether something the user wants to buy is easily available. Analytics allows retailers to track customers and identify the displays and campaigns that attract more customers, and areas of improvement in order to satisfy more number of customers and increase their sales. The display alignments can help to provide a more user-friendly experience to the customer, and can even encourage them to spend more. Use of a retailer’s property efficiently can generate immediate impact on the bottom line.
Using Intello vision video analytics software on the footage will provide reports covering view time in front of a display, walking patterns within and around a specific area, as well as traffic counts on the number of people in an area. Intello vision can capture and analyze demographics, such as age and gender, can also turn video information into valuable intelligence on customer buying patterns and shopping habits of an individual.
Based on this, the company can automatically target advertising on digital displays to fit the customer profile. This can be used in addition to more standard analytics such as monitoring customer paths taken through the store, queue performance, and entry and exit points.
So, what are you waiting for? Go ahead and ask us for a trial of how effective video analytics can be in shaping your outlet for future.